Monday, June 1, 2009

Project concept proposal

Project definition
This project is about redesign commercial website. We’hv been randomly given a brand, unit or organization as our client along with a chosen main target audience. The task is to study their existing website and its target audience to propose a new concept towards enhancing the interface of the existing web design.
We need to create more than 8 HTML pages,fully functional website that shows at least 3 levels of content structure. Website must remain useful and compelling to the needs of both client & the audience.

We are allowed to: Change the logo and identity, Reposition the brand.
This project allowed us to understand & experience the process of commercial web design, from pre-production to post-production. We will learn to put our technical skill and understanding of web design consideration in practice to produce functional and practical website.
The most important aspect of this learning process is that you make your own way of exploration into different approaches of web design and technical implementation. Inspire each other with your creative ideas, thinking and design.
The project timeline is 8 weeks.

Client’s Analysis

Background Information
My client is SUSU LEMBU ASLI GROUP, which is the manufactured and distribution company of fresh milk, dairy products and health beverages. Website link :
Susu Lembu Asli Group was first incorporated in 1968 by its founder, the late Mr. Yong Lee Sang. Started as a small-scale fresh milk with its activities mainly concentrated in the state of Negeri Sembilan. They are now one of the leading players in the dairy industry.Their products are marketed under three brand names – Goodday, Daily Fresh and Mr. Farmer -- all which have become trusted household names in Malaysia.

Mission and Vission
“At Susu Lembu Asli Group, it is our passion to deliver products of superior quality and delectable taste for customers’ enjoyment and good health. We believe that in a market where people are becoming increasingly health-conscious, our Group plays an important role in helping them meet their nutritional needs.”

Corporate Vision: The corporate vision of the Susu Lembu Asli Group is to be consumers’ preferred choice for dairy products and health beverages in Malaysia.

Corporate Mission:
• As a Group that aspires to be the best in the food and beverage industry, our corporate mission is underlined by five objectives as follows:
• To ensure total customer satisfaction through quality products and services by adopting strategies that could differentiate us from our competitors, selling a diversified range of products, motivating our staff to excel at the workplace, exceeding customers’ expectations and introducing a value feedback scheme to gauge our customer service;
• To enhance the efficiency of our operating processes at all stages through advance and constructive planning, effective control and measure, utilisation of technology and innovation, effective mobilisation of resources and optimum employment of distribution network, so as to minimise operating costs without compromising the high quality standards for our products and services;
• To enhance professionalism among our staff members through effective recruitment as well as the provision of education, training and development programmes, so as to create a win-win, trusted and harmonious working environment;
• To achieve financial excellence through effective deployment of capital and financial facilities, so as to ensure sustained growth; and
• To add value to Malaysia’s economy, so as to stimulate its growth and benefit the local community as a whole.

Current Site’s Analysis Goals

The content in the site now is mainly about the company profile, background, vision and mission,the products and a enquiry page for the users.
The first glance of this site to me is nothing much, a welcome page with basic company profile, contacts, some random pictures of their products, and the certification of the products. Besides from the main page,is the company profile page which contains the company mission and vision and the complete version of the company profile. Following by the product page, there is a wide range of products of fresh milk, dairy products and health beverages. The information of the products are sufficient and the pictures of the product are also pretty clear. The another page is the enquiry page, it’s simple and user friendly enough.

In order to look for the room of improvement, I’hv try to list out some problems, deficiency part of the site that can be improve. First I think the whole site is too boxy, the colour tone is dull, doesn’t seems fresh and supposable it have to look fresh and healthy to match the message and image of the product. The next thing is that the content text in the site is unplanned, there are a few type of font in the site, we should make it consisitency. The kerning and spacing of the text are also unorganized, not comfortable to read.

For the product page, the photo of the product are not eye-catching/interesting enough, it doesn’t has much power to persuade people to buy it. The problem of the enquiry page is like a bit odd to me, seems like the margin of the boxes are not well organized, the layout is boring and simply for me it doesn’t really welcome any one to leave their enquiry.

Short and Long-term Site Goals

For short term, they can have promotions or events of the products like promotion of buying 2 large free one small drinks or some discounts on certain period, or having some competition like lucky draw if purchase certain package of the products, collect the label and get rewarded and others. They can always update their events and promotions advertising in the site, so that can attack more consumers, buyers to keep tracking their site, keep updated of their new products, new flavour or anything else.

For long term, besdies they can keep the events, promotions update keep on going one a while for certain period, they can also give out free samples for those shops, retailers whenever there’s something new coming out, or giving out to those who leave enquiry at their site. I think some newsletter of related health facts, award, certification of nutrition contains in the drinks, dariy products can also be posted, updated in their site. This will gain more visitors to the site and increase the sales.

Target Audience

The target audience range are pretty wide because as we know the products are fresh milk, dairy products and health beverages. The main target audience is those who concern about their health, request for superior quality products and delectable taste healthy beverages. It is more to families, youth and adults.
They can keep updated by browsing through the healthy tips from the site,
The nutrition facts and so on. Besides from that, the audience can also know when’s the promotion going on or the event period so that they can buy the item in cheaper price and enjoy more of the benefit from the healthy beverages.

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